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Call Centre Expo

I attended Call Centre Expo last week in order to check out the sector for opportunities for our AppSwing Integration Platform. There was a real mix of exhibitors there from countries highlighting their call centres and the costs that could be saved by outsourcing to companies offering to record calls and manage the process. However, the interest for AppSwing was those that were offering front office systems and need to get access to their back office applications through a standard connector. It was a good source of information and helped me shape my pitch during the day as I got more and more information. A couple of people pointed out that what I was offering sounded similar to the Microsoft Customer Care Framework. I can see why but on closer inspection they seem to be complementary.

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