Mobile Life 2006
Research released by YouGov yesterday regarding mobile phone usage in the UK makes fascinating reading. As part of the research YouGov spoke to 16,500 British adults regarding their mobile phone usage so this was a pretty significant sample. The headline figures were:
| Statement | Response |
| Number of mobiles | 14% of people have two or more mobile phones that they use regularly |
| Number of calls | On average people make 2.8 calls a day |
| Number of texts | On average people send 3.6 text messages a day |
| Phone replacement | 70% of people replaced their mobile phone within the last 18 months |
| PAYG vs contract | Of people who own their own mobile phones (as opposed to having a company phone) 48% have PAYG and 52% have monthly contracts |
| Choosing a mobile | When choosing a mobile phone, the most important factor for people phone is function (31%), price (29%) and style (16%) |
Looking specifically at work usage of mobile phones the research found that:
- Almost half, 46.5%, of people who work use their mobile phone as part of their job. 24% do so regularly
- Almost half of these workers say they never, or hardly ever, turn their phones off
- People who use a mobile phone for work have significantly more daily calls than the rest
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