Registrations for the new .mobi domain started a couple of months ago and AppSwing, like may other companies will have no doubt pre-registered. But the question is what is the purpose of such a domain and do we really need one?
According to MTLD, administrator of the top-level domain, the .mobi domain “will serve as a reliable and recognizable mechanism to Internet content and services that are specifically tailored to a mobile experience”. This implies two things: firstly that an organisation is going to publish this domain name on all it’s relevant literature alongside any existing domain and secondly that they are going to prepare content suitable for a mobile device.
So I need to publish appswing.mobi alongside all references to appswing.com? Should I not add appswing.tv to that list for any digital TV content? And what about other formats in future? It could be a pretty long list. Surely it would be much better to have one entry point and have the correct content returned depending on the device detected? This is what we have done at AppSwing. Point your mobile device to www.appswing.com and you will get a very different view to if you do so from a desktop browser.
This is achieved using a crude form of the browser auto detection we implement at work. I wrote an article on this on my personal website sometime ago but I will repost it here, this time, along with the asp code too. Using this means that the target user only has to remember one address and companies only have to publish one

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This entry was posted on Wednesday, September 21st, 2005 at 5:09 pm and is filed under Mobile Working. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.