Registrations for the new .mobi domain started a couple of months ago and AppSwing, like may other companies will have no doubt pre-registered. But the question is what is the purpose of such a domain and do we really need one?
According to MTLD, administrator of the top-level domain, the .mobi domain “will serve as a reliable and recognizable mechanism to Internet content and services that are specifically tailored to a mobile experience”. This implies two things: firstly that an organisation is going to publish this domain name on all it’s relevant literature alongside any existing domain and secondly that they are going to prepare content suitable for a mobile device.
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